Accoring to wikipedia Social Commerce is a subset of ecommerce that involves using social media, online media that supports social interaction and user contributions, to assist in the online buying and selling of products and services.
In particular word of mouth marketing can be utilised to let user share their views on products and services and to give and receive
recommendations form their peers. So do 90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users and only little rely on traditional marketing to base their purchase decisions on. For more impressive social commerce stats see the bazaarvoice site.
Richard Buettner is bringing together a high level of hands-on expertise in all areas connected with Social Commerce and Social Media. Our services comprise:
- Audit - Business Process Analysis and Recommendations
- Design - Total Design for Social Commerce sites and all related collateral
- Training - User, Developer and Technical Training
- Hosting / Tool selection: best performing combination of strategy, campaigns and technology