Richard Buettner Internet Consultant

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We offer components or the whole Personalisation package:

Planning and management consulting for personalisation strategies

• An evaluation of the business/marketing together with Personalisation models of your site
• Building a solid foundation for budget and spending on personalisation and information technology
• Development of a privacy and security policy

Personalisation implementation planning and execution

• Data requirements planning (existing and gathering of additional data)
• Product catalogue/assortment planning
• ROI assessment + monitoring/reporting system: scorecard, KPI and metric planning
• Audience planning including personalisation messaging and positioning
• Application integration planning (CRM etc.)
• Navigation optimisation
• Resource planning

Vendor selection

• Vendor capitalisation
• Sophistication of the technology
• Pricing structure
• Flexibility of the technology to support your business model
• Vertical industry support of vendor
• Integration capabilities

For a complete and comprehensive discussion in terms of strategy, technology, implementation and vendor selection please fill out this form for a free consultation or just give me a call.

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