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	<title>Richard Buettner Social Media Consultant</title>
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	<link>http://www.richardbuettner.com</link>
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		<title>Social Commerce – the enlightenment is here – some examples</title>
		<link>http://www.richardbuettner.com/social-commerce-the-enlightenment-is-here-some-examples/</link>
		<comments>http://www.richardbuettner.com/social-commerce-the-enlightenment-is-here-some-examples/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 22:21:31 +0000</pubDate>
		<dc:creator>Richard Buettner</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Consultant London]]></category>
		<category><![CDATA[open graph]]></category>
		<category><![CDATA[Personalisation]]></category>
		<category><![CDATA[social commerce]]></category>

		<guid isPermaLink="false">http://www.richardbuettner.com/?p=1477</guid>
		<description><![CDATA[EasyJet is going to sell flights on Facebook &#8211; Paypal integrates into Facebook, it seems companies are discovering the potential of of-site social commerce. Beyond doubt the chances for e-tailers to fish where the fish seem promising big time. A mind-blowing more than 20 million people become fans of fan pages each day &#8211; proving there&#8217;s ...]]></description>
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		<slash:comments>4</slash:comments>
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		<item>
		<title>Google Buzz</title>
		<link>http://www.richardbuettner.com/google-buzz/</link>
		<comments>http://www.richardbuettner.com/google-buzz/#comments</comments>
		<pubDate>Sat, 23 Jan 2010 14:52:55 +0000</pubDate>
		<dc:creator>Richard Buettner</dc:creator>
				<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.richardbuettner.com/?p=1416</guid>
		<description><![CDATA[Buzz is one of Google’s most viable and aggressive pushes into social networking yet. It lets people follow status updates and posts from their closest friends in a service that rests inside Gmail. Gmail’s massive installed user base, with 176 million unique visitors in December according to Comscore, gives Buzz a running start on building ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search Engine Optimization – Top Search Engine Ranking Factors 2009</title>
		<link>http://www.richardbuettner.com/search-engine-optimization-top-search-engine-ranking-factors-2009/</link>
		<comments>http://www.richardbuettner.com/search-engine-optimization-top-search-engine-ranking-factors-2009/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 23:02:00 +0000</pubDate>
		<dc:creator>Richard Buettner</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[black hat]]></category>
		<category><![CDATA[ranking]]></category>

		<guid isPermaLink="false">http://www.richardbuettner.com/seo-top-search-engine-ranking-factors-2009/</guid>
		<description><![CDATA[SEOmoz&#8217;s recently launched it’s biennial search engine ranking factors survey for 2009. This report reflects the collective wisdom of experts and if you’re in the SEO area it is certainly one of the most useful resources, providing transparency into what matters for best white hat practices in search engine optimization. Before proceeding to the results, ...]]></description>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Social Media Revolution</title>
		<link>http://www.richardbuettner.com/video-social-media-revolution-2/</link>
		<comments>http://www.richardbuettner.com/video-social-media-revolution-2/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 20:00:09 +0000</pubDate>
		<dc:creator>Richard Buettner</dc:creator>
				<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.richardbuettner.com/?p=1136</guid>
		<description><![CDATA[The video is from the socialnomics blog and tells the story, social media isn’t a fad, it’s a fundamental shift in the way we communicate.  Now the video is at the date of publishing her already dated and the numbers grew even more. Facebook for instance is currently adding 500k users each and every day. Another ...]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>How to Twitter and best ways to find people to follow</title>
		<link>http://www.richardbuettner.com/how-to-twitter-and-find-people-to-follow/</link>
		<comments>http://www.richardbuettner.com/how-to-twitter-and-find-people-to-follow/#comments</comments>
		<pubDate>Sat, 07 Nov 2009 15:24:40 +0000</pubDate>
		<dc:creator>Richard Buettner</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Followers]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Social media marketing]]></category>
		<category><![CDATA[TweetBeep]]></category>
		<category><![CDATA[Twitter Search]]></category>

		<guid isPermaLink="false">http://www.richardbuettner.com/how-to-twitter-find-people-to-follow/</guid>
		<description><![CDATA[According to emarketer in 2009, there will be 18 million US adults who access Twitter on any platform at least monthly &#8211; a 200% increase over 2008. Usage will reach 26 million US adults in 2010, a further 44.4% climb. That is the huge opportunity to connect with a ton of people you normally wouldn&#8217;t ...]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Personalisation &#8211; Services</title>
		<link>http://www.richardbuettner.com/personalisation-services/</link>
		<comments>http://www.richardbuettner.com/personalisation-services/#comments</comments>
		<pubDate>Sat, 24 Oct 2009 14:39:39 +0000</pubDate>
		<dc:creator>Richard Buettner</dc:creator>
				<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Personalisation]]></category>
		<category><![CDATA[Business model]]></category>
		<category><![CDATA[Customer relationship management]]></category>
		<category><![CDATA[services]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.richardbuettner.com/?p=379</guid>
		<description><![CDATA[See also here We offer components or the whole Personalisation package: Planning and management consulting for personalisation strategies An evaluation of the business/marketing together with Personalisation models of your site Building a solid foundation for budget and spending on personalisation and information technology Development of a privacy and security policy Personalisation implementation planning and execution ...]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Small Businesses and Social Media &#8211; the door is wide open!</title>
		<link>http://www.richardbuettner.com/small-businesses-and-social-media-the-door-is-wide-open/</link>
		<comments>http://www.richardbuettner.com/small-businesses-and-social-media-the-door-is-wide-open/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 22:53:26 +0000</pubDate>
		<dc:creator>Richard Buettner</dc:creator>
				<category><![CDATA[SMB]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[brand reputation]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social hub]]></category>
		<category><![CDATA[study]]></category>

		<guid isPermaLink="false">http://www.richardbuettner.com/?p=321</guid>
		<description><![CDATA[A recent study by Citibank shows that a whopping 86 percent of US small businesses said they have not used social networking sites for information or business advice. Ten percent said they have sought business advice and information on expert blogs. Three-quarters of small businesses said they have not found sites such as Facebook, Twitter ...]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Personalisation for SMBs &#8211; Types, Technology and Strategy</title>
		<link>http://www.richardbuettner.com/personalisation-for-smbs-%e2%80%93-types-technology-and-strategy/</link>
		<comments>http://www.richardbuettner.com/personalisation-for-smbs-%e2%80%93-types-technology-and-strategy/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 20:18:19 +0000</pubDate>
		<dc:creator>Richard Buettner</dc:creator>
				<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Personalisation]]></category>
		<category><![CDATA[SMB]]></category>
		<category><![CDATA[algorithms]]></category>
		<category><![CDATA[discovery]]></category>
		<category><![CDATA[Filtering]]></category>
		<category><![CDATA[implementation]]></category>
		<category><![CDATA[long tail]]></category>
		<category><![CDATA[recommendations]]></category>
		<category><![CDATA[serendipity]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Versioning]]></category>

		<guid isPermaLink="false">http://www.richardbuettner.com/?p=241</guid>
		<description><![CDATA[The landscape of ecommerce personalization tools is rather complex and all the sales reps of personalisation vendors promise you at least 20% sales uplift for no implementation time. On my quest to to shine light on Personalisation it makes sense to outline and differentiate the most important types, technologies and strategies to start a successful ...]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Why Personalisation for SMBs now</title>
		<link>http://www.richardbuettner.com/online-personalisation-strategy-for-smb/</link>
		<comments>http://www.richardbuettner.com/online-personalisation-strategy-for-smb/#comments</comments>
		<pubDate>Sat, 17 Oct 2009 21:55:00 +0000</pubDate>
		<dc:creator>Richard Buettner</dc:creator>
				<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Personalisation]]></category>
		<category><![CDATA[SMB]]></category>
		<category><![CDATA[ChoiceStream]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[discovery]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[Market segment]]></category>
		<category><![CDATA[Online shopping]]></category>
		<category><![CDATA[serendipity]]></category>

		<guid isPermaLink="false">http://www.richardbuettner.com/?p=176</guid>
		<description><![CDATA[In one of my earlier posts I talked about the definition of Personalisation. Since recommendation and personalization technology is still an underleveraged weapon for SMBs and should be part of every internet marketing strategy I am going to outline today the benefits and trends of this technology / approach and in particular for SMBs. Being ...]]></description>
		<wfw:commentRss>http://www.richardbuettner.com/online-personalisation-strategy-for-smb/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Personalisation &#8211; An Introduction</title>
		<link>http://www.richardbuettner.com/personalisation-the-basics/</link>
		<comments>http://www.richardbuettner.com/personalisation-the-basics/#comments</comments>
		<pubDate>Sat, 17 Oct 2009 14:15:02 +0000</pubDate>
		<dc:creator>Richard Buettner</dc:creator>
				<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Personalisation]]></category>
		<category><![CDATA[SMB]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing strategy]]></category>
		<category><![CDATA[one-to-many]]></category>
		<category><![CDATA[one-to-one]]></category>
		<category><![CDATA[Segmentation]]></category>
		<category><![CDATA[Social network]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.richardbuettner.com/?p=154</guid>
		<description><![CDATA[With the economic downturn and recent changes in consumer shopping habits, many companies are adopting sales and marketing strategies that reflect a more personalized approach to servicing their customers. What is Personalisation? According to Wikipedia Personalization “involves using technology to accommodate the differences between individuals”. However web personalization is not just technology it is an ...]]></description>
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		<slash:comments>7</slash:comments>
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