Traditionally the financial sector leads technology innovation and used to invest huge sums in systems and software. Looking at the engagement rate of social media and the adoption of multichannel approaches it seems this industry is not yet embracing social media marketing (see graphic below) - was it hit too hard by the credit crunch? [...]
According to emarketer in 2009, there will be 18 million US adults who access Twitter on any platform at least monthly – a 200% increase over 2008. Usage will reach 26 million US adults in 2010, a further 44.4% climb. That is the huge opportunity to connect with a ton of people you normally wouldn’t [...]
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