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	<title>Richard Buettner Social Media Consultant &#187; Social Media</title>
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		<title>Social Commerce – the enlightenment is here – some examples</title>
		<link>http://www.richardbuettner.com/social-commerce-the-enlightenment-is-here-some-examples/</link>
		<comments>http://www.richardbuettner.com/social-commerce-the-enlightenment-is-here-some-examples/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 22:21:31 +0000</pubDate>
		<dc:creator>Richard Buettner</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Consultant London]]></category>
		<category><![CDATA[open graph]]></category>
		<category><![CDATA[Personalisation]]></category>
		<category><![CDATA[social commerce]]></category>

		<guid isPermaLink="false">http://www.richardbuettner.com/?p=1477</guid>
		<description><![CDATA[EasyJet is going to sell flights on Facebook &#8211; Paypal integrates into Facebook, it seems companies are discovering the potential of of-site social commerce. Beyond doubt the chances for e-tailers to fish where the fish seem promising big time. A mind-blowing more than 20 million people become fans of fan pages each day &#8211; proving there&#8217;s ...]]></description>
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		<slash:comments>4</slash:comments>
		</item>
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		<title>Social Media and the Book Publishing Industry – Doom or Salvation?</title>
		<link>http://www.richardbuettner.com/social-media-for-the-book-publishing-industry-doom-or-salvation/</link>
		<comments>http://www.richardbuettner.com/social-media-for-the-book-publishing-industry-doom-or-salvation/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 18:59:50 +0000</pubDate>
		<dc:creator>Richard Buettner</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Consultant London]]></category>
		<category><![CDATA[Marketing strategy]]></category>
		<category><![CDATA[Social media marketing]]></category>
		<category><![CDATA[socialmedia]]></category>

		<guid isPermaLink="false">http://www.richardbuettner.com/?p=1433</guid>
		<description><![CDATA[Social Media has a stronger impact on books than the movable type had, launched six centuries ago. Social Media makes information producible, accessible and spreads it easily, quickly and without barriers of entry. Is Social Media the paradigm shift which will the publishing industry alive? In any case changes will come. Big changes. The Publishing ...]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>B2B Social Media Marketing for Brand Awareness and Thought Leadership</title>
		<link>http://www.richardbuettner.com/b2b-social-media-marketing-content-for-brand-awareness-and-thought-leadership/</link>
		<comments>http://www.richardbuettner.com/b2b-social-media-marketing-content-for-brand-awareness-and-thought-leadership/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 12:47:00 +0000</pubDate>
		<dc:creator>Richard Buettner</dc:creator>
				<category><![CDATA[B2B]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Interent Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Consultant London]]></category>
		<category><![CDATA[brand awareness]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[thought leadership]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.richardbuettner.com/b2b-social-media-content-creation-and-promotion-for-brand-awareness-and-thought-leadership/</guid>
		<description><![CDATA[Let’s look at some definitions first: Thought Leadership: “exploiting a company’s unique position in its market to generate valuable insight and advice on issues your customers and prospects care most about&#8221; and Brand Awareness: “measures consumers&#8217; knowledge of a brand&#8217;s existence. At the aggregate (brand) level, it refers to the proportion of consumers who know of the brand”. ...]]></description>
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		<slash:comments>8</slash:comments>
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		<title>Social Media and Financial Services – Best Examples</title>
		<link>http://www.richardbuettner.com/social-media-and-financial-services-best-examples/</link>
		<comments>http://www.richardbuettner.com/social-media-and-financial-services-best-examples/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 22:53:52 +0000</pubDate>
		<dc:creator>Richard Buettner</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Financial]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Consultant London]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Financial services]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[MetricStream]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[Social network]]></category>
		<category><![CDATA[Virtual community]]></category>

		<guid isPermaLink="false">http://www.richardbuettner.com/social-media-and-financial-services-best-of-the-best/</guid>
		<description><![CDATA[Traditionally the financial sector leads technology innovation and used to invest huge sums in systems and software. Looking at the engagement rate of social media and the adoption of multichannel approaches it seems this industry is not yet embracing social media marketing (see graphic below)  - was it hit too hard by the credit crunch? ...]]></description>
		<wfw:commentRss>http://www.richardbuettner.com/social-media-and-financial-services-best-examples/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>B2B Social Media Marketing: Glass Half-Full or Half-Empty?</title>
		<link>http://www.richardbuettner.com/b2b-social-media-marketing-glass-half-full-or-half-empty/</link>
		<comments>http://www.richardbuettner.com/b2b-social-media-marketing-glass-half-full-or-half-empty/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 00:10:52 +0000</pubDate>
		<dc:creator>Richard Buettner</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[metrics]]></category>

		<guid isPermaLink="false">http://www.richardbuettner.com/b2b-social-media-marketing-glass-half-full-or-half-empty/</guid>
		<description><![CDATA[Social media has taken the world by storm – no doubt about that, everyone is using it and it’s now the easiest way to reach people online. This is because people spend a considerable amount of time doing their social media stuff. For personal and for business matters. A widespread opinion I hear is that ...]]></description>
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		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>How to Twitter and best ways to find people to follow</title>
		<link>http://www.richardbuettner.com/how-to-twitter-and-find-people-to-follow/</link>
		<comments>http://www.richardbuettner.com/how-to-twitter-and-find-people-to-follow/#comments</comments>
		<pubDate>Sat, 07 Nov 2009 15:24:40 +0000</pubDate>
		<dc:creator>Richard Buettner</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Followers]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Social media marketing]]></category>
		<category><![CDATA[TweetBeep]]></category>
		<category><![CDATA[Twitter Search]]></category>

		<guid isPermaLink="false">http://www.richardbuettner.com/how-to-twitter-find-people-to-follow/</guid>
		<description><![CDATA[According to emarketer in 2009, there will be 18 million US adults who access Twitter on any platform at least monthly &#8211; a 200% increase over 2008. Usage will reach 26 million US adults in 2010, a further 44.4% climb. That is the huge opportunity to connect with a ton of people you normally wouldn&#8217;t ...]]></description>
		<wfw:commentRss>http://www.richardbuettner.com/how-to-twitter-and-find-people-to-follow/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Small Businesses and Social Media &#8211; the door is wide open!</title>
		<link>http://www.richardbuettner.com/small-businesses-and-social-media-the-door-is-wide-open/</link>
		<comments>http://www.richardbuettner.com/small-businesses-and-social-media-the-door-is-wide-open/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 22:53:26 +0000</pubDate>
		<dc:creator>Richard Buettner</dc:creator>
				<category><![CDATA[SMB]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[brand reputation]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social hub]]></category>
		<category><![CDATA[study]]></category>

		<guid isPermaLink="false">http://www.richardbuettner.com/?p=321</guid>
		<description><![CDATA[A recent study by Citibank shows that a whopping 86 percent of US small businesses said they have not used social networking sites for information or business advice. Ten percent said they have sought business advice and information on expert blogs. Three-quarters of small businesses said they have not found sites such as Facebook, Twitter ...]]></description>
		<wfw:commentRss>http://www.richardbuettner.com/small-businesses-and-social-media-the-door-is-wide-open/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The new website &#8211; the new approach</title>
		<link>http://www.richardbuettner.com/hurray-my-new-website/</link>
		<comments>http://www.richardbuettner.com/hurray-my-new-website/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 21:03:40 +0000</pubDate>
		<dc:creator>Richard Buettner</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Personalisation]]></category>
		<category><![CDATA[SMB]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.richardbuettner.com/?p=39</guid>
		<description><![CDATA[Hello world &#8211; anybody out there? This is my new website and the same time an approach to start a new own business. I have been working as an employee for over 12 years, did one year or so of contracting but then I thought it is time to start my own &#8216;thing&#8217;. In my ...]]></description>
		<wfw:commentRss>http://www.richardbuettner.com/hurray-my-new-website/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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