Let’s look at some definitions first:
Thought Leadership: “exploiting a company’s unique position in its market to generate valuable insight and advice on issues your customers and prospects care most about” and Brand Awareness: “measures consumers’ knowledge of a brand’s existence. At the aggregate (brand) level, it refers to the proportion of consumers who know of the brand”.
B2B sales [...]
Traditionally the financial sector leads technology innovation and used to invest huge sums in systems and software. Looking at the engagement rate of social media and the adoption of multichannel approaches it seems this industry is not yet embracing social media marketing (see graphic below) - was it hit too hard by the credit crunch? [...]
Social media has taken the world by storm – no doubt about that, everyone is using it and it’s now the easiest way to reach people online. This is because people spend a considerable amount of time doing their social media stuff. For personal and for business matters.
A widespread opinion I hear is that social [...]
According to emarketer in 2009, there will be 18 million US adults who access Twitter on any platform at least monthly – a 200% increase over 2008. Usage will reach 26 million US adults in 2010, a further 44.4% climb.
That is the huge opportunity to connect with a ton of people you normally wouldn’t have [...]
We offer single components or the whole Social media package:
Facebook advertising – social ads, home page ads or display advertising for a precise targeting
Facebook pages – allows businesses the ability to build a presence on Facebook, which gives relevant users the opportunity to interact with your company and immerse themselves in your brand
Audience Identification – [...]
A recent study by Citibank shows that a whopping 86 percent of US small businesses said they have not used social networking sites for information or business advice. Ten percent said they have sought business advice and information on expert blogs. Three-quarters of small businesses said they have not found sites such as Facebook, Twitter [...]
Social Media describes the technologies, platforms and methods in which users share content online. It is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.
Social Media relies on user-generated content and allows users to share, discuss and participate in the conversation. It [...]
Hello world – anybody out there?
This is my new website and the same time an approach to start a new own business.
I have been working as an employee for over 12 years, did one year or so of contracting but then I thought it is time to start my own ‘thing’.
In my career I [...]
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