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	<title>Richard Buettner Social Media Consultant &#187; SMB</title>
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	<description>Online Strategy and Execution</description>
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		<title>Small Businesses and Social Media &#8211; the door is wide open!</title>
		<link>http://www.richardbuettner.com/small-businesses-and-social-media-the-door-is-wide-open/</link>
		<comments>http://www.richardbuettner.com/small-businesses-and-social-media-the-door-is-wide-open/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 22:53:26 +0000</pubDate>
		<dc:creator>Richard Buettner</dc:creator>
				<category><![CDATA[SMB]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[brand reputation]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social hub]]></category>
		<category><![CDATA[study]]></category>

		<guid isPermaLink="false">http://www.richardbuettner.com/?p=321</guid>
		<description><![CDATA[A recent study by Citibank shows that a whopping 86 percent of US small businesses said they have not used social networking sites for information or business advice. Ten percent said they have sought business advice and information on expert blogs. Three-quarters of small businesses said they have not found sites such as Facebook, Twitter ...]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Personalisation for SMBs &#8211; Types, Technology and Strategy</title>
		<link>http://www.richardbuettner.com/personalisation-for-smbs-%e2%80%93-types-technology-and-strategy/</link>
		<comments>http://www.richardbuettner.com/personalisation-for-smbs-%e2%80%93-types-technology-and-strategy/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 20:18:19 +0000</pubDate>
		<dc:creator>Richard Buettner</dc:creator>
				<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Personalisation]]></category>
		<category><![CDATA[SMB]]></category>
		<category><![CDATA[algorithms]]></category>
		<category><![CDATA[discovery]]></category>
		<category><![CDATA[Filtering]]></category>
		<category><![CDATA[implementation]]></category>
		<category><![CDATA[long tail]]></category>
		<category><![CDATA[recommendations]]></category>
		<category><![CDATA[serendipity]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Versioning]]></category>

		<guid isPermaLink="false">http://www.richardbuettner.com/?p=241</guid>
		<description><![CDATA[The landscape of ecommerce personalization tools is rather complex and all the sales reps of personalisation vendors promise you at least 20% sales uplift for no implementation time. On my quest to to shine light on Personalisation it makes sense to outline and differentiate the most important types, technologies and strategies to start a successful ...]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Why Personalisation for SMBs now</title>
		<link>http://www.richardbuettner.com/online-personalisation-strategy-for-smb/</link>
		<comments>http://www.richardbuettner.com/online-personalisation-strategy-for-smb/#comments</comments>
		<pubDate>Sat, 17 Oct 2009 21:55:00 +0000</pubDate>
		<dc:creator>Richard Buettner</dc:creator>
				<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Personalisation]]></category>
		<category><![CDATA[SMB]]></category>
		<category><![CDATA[ChoiceStream]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[discovery]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[Market segment]]></category>
		<category><![CDATA[Online shopping]]></category>
		<category><![CDATA[serendipity]]></category>

		<guid isPermaLink="false">http://www.richardbuettner.com/?p=176</guid>
		<description><![CDATA[In one of my earlier posts I talked about the definition of Personalisation. Since recommendation and personalization technology is still an underleveraged weapon for SMBs and should be part of every internet marketing strategy I am going to outline today the benefits and trends of this technology / approach and in particular for SMBs. Being ...]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Personalisation &#8211; An Introduction</title>
		<link>http://www.richardbuettner.com/personalisation-the-basics/</link>
		<comments>http://www.richardbuettner.com/personalisation-the-basics/#comments</comments>
		<pubDate>Sat, 17 Oct 2009 14:15:02 +0000</pubDate>
		<dc:creator>Richard Buettner</dc:creator>
				<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Personalisation]]></category>
		<category><![CDATA[SMB]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing strategy]]></category>
		<category><![CDATA[one-to-many]]></category>
		<category><![CDATA[one-to-one]]></category>
		<category><![CDATA[Segmentation]]></category>
		<category><![CDATA[Social network]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.richardbuettner.com/?p=154</guid>
		<description><![CDATA[With the economic downturn and recent changes in consumer shopping habits, many companies are adopting sales and marketing strategies that reflect a more personalized approach to servicing their customers. What is Personalisation? According to Wikipedia Personalization “involves using technology to accommodate the differences between individuals”. However web personalization is not just technology it is an ...]]></description>
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		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>The new website &#8211; the new approach</title>
		<link>http://www.richardbuettner.com/hurray-my-new-website/</link>
		<comments>http://www.richardbuettner.com/hurray-my-new-website/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 21:03:40 +0000</pubDate>
		<dc:creator>Richard Buettner</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Personalisation]]></category>
		<category><![CDATA[SMB]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.richardbuettner.com/?p=39</guid>
		<description><![CDATA[Hello world &#8211; anybody out there? This is my new website and the same time an approach to start a new own business. I have been working as an employee for over 12 years, did one year or so of contracting but then I thought it is time to start my own &#8216;thing&#8217;. In my ...]]></description>
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		<slash:comments>0</slash:comments>
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