EasyJet is going to sell flights on Facebook – Paypal integrates into Facebook, it seems companies are discovering the potential of of-site social commerce. Beyond doubt the chances for e-tailers to fish where the fish seem promising big time. A mind-blowing more than 20 million people become fans of fan pages each day – proving there’s …

See also here We offer components or the whole Personalisation package: Planning and management consulting for personalisation strategies An evaluation of the business/marketing together with Personalisation models of your site Building a solid foundation for budget and spending on personalisation and information technology Development of a privacy and security policy Personalisation implementation planning and execution …

The landscape of ecommerce personalization tools is rather complex and all the sales reps of personalisation vendors promise you at least 20% sales uplift for no implementation time. On my quest to to shine light on Personalisation it makes sense to outline and differentiate the most important types, technologies and strategies to start a successful …

In one of my earlier posts I talked about the definition of Personalisation. Since recommendation and personalization technology is still an underleveraged weapon for SMBs and should be part of every internet marketing strategy I am going to outline today the benefits and trends of this technology / approach and in particular for SMBs. Being …

With the economic downturn and recent changes in consumer shopping habits, many companies are adopting sales and marketing strategies that reflect a more personalized approach to servicing their customers. What is Personalisation? According to Wikipedia Personalization “involves using technology to accommodate the differences between individuals”. However web personalization is not just technology it is an …