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We offer components or the whole Personalisation package:
Planning and management consulting for personalisation strategies
An evaluation of the business/marketing together with Personalisation models of your site
Building a solid foundation for budget and spending on personalisation and information technology
Development of a privacy and security policy
Personalisation implementation planning and execution
Data requirements planning (existing and gathering of [...]
The landscape of ecommerce personalization tools is rather complex and all the sales reps of personalisation vendors promise you at least 20% sales uplift for no implementation time. On my quest to to shine light on Personalisation it makes sense to outline and differentiate the most important types, technologies and strategies to start a successful [...]
In one of my earlier posts I talked about the definition of Personalisation. Since recommendation and personalization technology is still an underleveraged weapon for SMBs and should be part of every internet marketing strategy I am going to outline today the benefits and trends of this technology / approach and in particular for SMBs.
Being one [...]
With the economic downturn and recent changes in consumer shopping habits, many companies are adopting sales and marketing strategies that reflect a more personalized approach to servicing their customers.
What is Personalisation?
According to Wikipedia Personalization “involves using technology to accommodate the differences between individuals”.
However web personalization is not just technology it is an approach, a marketing [...]
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