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EasyJet is going to sell flights on Facebook – Paypal integrates into Facebook, it seems companies are discovering the potential of of-site social commerce. Beyond doubt the chances for e-tailers to fish where the fish seem promising big time. A mind-blowing more than 20 million people become fans of fan pages each day – proving there’s [...]

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Social Media has a stronger impact to books than the movable type had, launched six centuries ago. Social Media makes information producible, accessible and spreads it easily, quickly and without barriers of entry. Is Social Media the paradigm shift which will the publishing industry alive? In any case changes will come. Big changes. The Publishing [...]

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Let’s look at some definitions first: Thought Leadership: “exploiting a company’s unique position in its market to generate valuable insight and advice on issues your customers and prospects care most about” and Brand Awareness: “measures consumers’ knowledge of a brand’s existence. At the aggregate (brand) level, it refers to the proportion of consumers who know of the brand”. [...]

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Traditionally the financial sector leads technology innovation and used to invest huge sums in systems and software. Looking at the engagement rate of social media and the adoption of multichannel approaches it seems this industry is not yet embracing social media marketing (see graphic below)  - was it hit too hard by the credit crunch? [...]

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Social media has taken the world by storm – no doubt about that, everyone is using it and it’s now the easiest way to reach people online. This is because people spend a considerable amount of time doing their social media stuff. For personal and for business matters. A widespread opinion I hear is that [...]

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SEOmoz’s recently launched it’s biennial search engine ranking factors survey for 2009. This report reflects the collective wisdom of experts and if you’re in the SEO area it is certainly one of the most useful resources, providing transparency into what matters for best white hat practices in search engine optimization. Before proceeding to the results, [...]

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According to emarketer in 2009, there will be 18 million US adults who access Twitter on any platform at least monthly – a 200% increase over 2008. Usage will reach 26 million US adults in 2010, a further 44.4% climb. That is the huge opportunity to connect with a ton of people you normally wouldn’t [...]

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See also here We offer components or the whole Personalisation package: Planning and management consulting for personalisation strategies An evaluation of the business/marketing together with Personalisation models of your site Building a solid foundation for budget and spending on personalisation and information technology Development of a privacy and security policy Personalisation implementation planning and execution [...]

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A recent study by Citibank shows that a whopping 86 percent of US small businesses said they have not used social networking sites for information or business advice. Ten percent said they have sought business advice and information on expert blogs. Three-quarters of small businesses said they have not found sites such as Facebook, Twitter [...]

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The landscape of ecommerce personalization tools is rather complex and all the sales reps of personalisation vendors promise you at least 20% sales uplift for no implementation time. On my quest to to shine light on Personalisation it makes sense to outline and differentiate the most important types, technologies and strategies to start a successful [...]

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