Tweet EasyJet is going to sell flights on Facebook – Paypal integrates into Facebook, it seems companies are discovering the potential of of-site social commerce. Beyond doubt the chances for e-tailers to fish where the fish seem promising big time. A mind-blowing more than 20 million people become fans of fan pages each day – proving …

Tweet SEOmoz’s recently launched it’s biennial search engine ranking factors survey for 2009. This report reflects the collective wisdom of experts and if you’re in the SEO area it is certainly one of the most useful resources, providing transparency into what matters for best white hat practices in search engine optimization. Before proceeding to the …

Tweet According to emarketer in 2009, there will be 18 million US adults who access Twitter on any platform at least monthly – a 200% increase over 2008. Usage will reach 26 million US adults in 2010, a further 44.4% climb. That is the huge opportunity to connect with a ton of people you normally …

Tweet See also here We offer components or the whole Personalisation package: Planning and management consulting for personalisation strategies An evaluation of the business/marketing together with Personalisation models of your site Building a solid foundation for budget and spending on personalisation and information technology Development of a privacy and security policy Personalisation implementation planning and …

Tweet A recent study by Citibank shows that a whopping 86 percent of US small businesses said they have not used social networking sites for information or business advice. Ten percent said they have sought business advice and information on expert blogs. Three-quarters of small businesses said they have not found sites such as Facebook, …

Tweet The landscape of ecommerce personalization tools is rather complex and all the sales reps of personalisation vendors promise you at least 20% sales uplift for no implementation time. On my quest to to shine light on Personalisation it makes sense to outline and differentiate the most important types, technologies and strategies to start a …

Tweet In one of my earlier posts I talked about the definition of Personalisation. Since recommendation and personalization technology is still an underleveraged weapon for SMBs and should be part of every internet marketing strategy I am going to outline today the benefits and trends of this technology / approach and in particular for SMBs. …

Tweet With the economic downturn and recent changes in consumer shopping habits, many companies are adopting sales and marketing strategies that reflect a more personalized approach to servicing their customers. What is Personalisation? According to Wikipedia Personalization “involves using technology to accommodate the differences between individuals”. However web personalization is not just technology it is …

Tweet Hello world – anybody out there? This is my new website and the same time an approach to start a new own business. I have been working as an employee for over 12 years, did one year or so of contracting but then I thought it is time to start my own ‘thing’. In …

Tweet Octoberfest is coming