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	<title>Richard Buettner Social Media Consultant &#187; B2B</title>
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		<title>B2B Social Media Marketing for Brand Awareness and Thought Leadership</title>
		<link>http://www.richardbuettner.com/b2b-social-media-marketing-content-for-brand-awareness-and-thought-leadership/</link>
		<comments>http://www.richardbuettner.com/b2b-social-media-marketing-content-for-brand-awareness-and-thought-leadership/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 12:47:00 +0000</pubDate>
		<dc:creator>Richard Buettner</dc:creator>
				<category><![CDATA[B2B]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Interent Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Consultant London]]></category>
		<category><![CDATA[brand awareness]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[thought leadership]]></category>
		<category><![CDATA[Twitter]]></category>

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		<description><![CDATA[Let’s look at some definitions first: Thought Leadership: “exploiting a company’s unique position in its market to generate valuable insight and advice on issues your customers and prospects care most about&#8221; and Brand Awareness: “measures consumers&#8217; knowledge of a brand&#8217;s existence. At the aggregate (brand) level, it refers to the proportion of consumers who know of the brand”. ...]]></description>
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