Comments on: B2B Social Media Marketing for Brand Awareness and Thought Leadership

By: B2B Social Media Marketing

B2B Social Media Marketing — Mon, 29 Nov 2010 05:28:37 +0000

Brand awareness is a important one for inbound marketing. Leadership is also a main skill for social media marketing.

Thanks for sharing others.

By: Robert Portman

Robert Portman — Fri, 03 Sep 2010 03:21:00 +0000

Leadership is one of the good aspect to run your business well.. Leader is always the brain and the top of a pyramid and as a leader you must be responsible for all the problems and plans to achieve goals on your company.

By: Career outlook

Career outlook — Tue, 17 Aug 2010 07:16:00 +0000

Great post, but problem with social media is that I am not very good with creating a good content that social peeps will like

By: Ravit Lichtenberg

Ravit Lichtenberg — Wed, 07 Apr 2010 12:32:08 +0000

Great content and concrete steps. Marketing in the digital age must include thought leadership–it's the litmus test of organizations customers *want* to be loyal to.

By: home builders marketing

home builders marketing — Fri, 26 Mar 2010 18:59:42 +0000

Discover how to increase brand awareness and thought leadership, … and social media policy template relevant for B2B marketers trying to …

By: Arianna Valbuena

Arianna Valbuena — Mon, 15 Feb 2010 06:00:23 +0000

Great read, Thanks Richard

By: Barbra Gago

Barbra Gago — Sun, 14 Feb 2010 05:02:34 +0000

To add to your ideas on thought leadership, I think it has already become apparent that it is important to become a community leader, not just a thought leader. Not only do you want people to trust in your expertise, but you also want to help provide a "community" environment to encourage participation and to help people feel comfortable possibly leaving their traditional comfort zone–that of passive spectators.

I think it's also important to consider that social media is shaping the behaviors of consumers as well, and while Forresters ladder is invaluable to understanding the status-quo I think everything is changing rapidly, and now more than ever it is critical to put your customer's experience first.

I also wanted to comment on the tracking of conversations. For B2B businesses engaging in social media, they are on the right track. But many of them are having issues proving that is true. they know it is having an impact, but they are not able to show that impact as it relates to revenue.

For us, we embrace the 4C's but we actually focus on 4R's, Reach, Response, Relationship and Revenue, which pretty much run in parallel with your 4C's but how is this really done. For B2B businesses, it can be easy. You can you marketing automation software, which will also extend your "reach" in social media. We recently launched a URL shortener (genius URL or gURL) that allows you to track the conversations happening in social media, through lead nurturing campaigns, where you build and nurture prospects, all the way to revenue, when you can actually see how people engaged with specific content. In the end, these businesses need to prove the worth of social media interaction, and eventually be able to say, because of our "thought leadership" or "community leadership" efforts online, we were able to bring in $X amount of revenue.

Great post though, thank you!!

By: uberVU - social comments

uberVU - social comments — Fri, 12 Feb 2010 22:15:13 +0000

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